Citation :

Pooja V Raikar,Supreeta Anand Byatnal,, Tejaswini T N,Ms. Rajeshwari K, "Review of Search Engine Optimization," International Journal of Recent Engineering Science (IJRES), vol. 7, no. 3, pp. 35-40, 2020. Crossref, https://doi.org/10.14445/23497157/IJRES-V7I3P106

Abstract

The Internet is one of the strongest weapons presents. If made right use of what it has to offer, the results are seen to be very powerful and efficient. Search engines, which is the most used software system on internet, helps the users in obtaining the web pages as results based on their requirement. Every owner of a website aspires for his/her page to be on the top with the highest ranking and hence be displayed first to the users. This is achieved by a process called Search Engine Optimization. This will help improve the business by diverting the traffic towards their web page and thereby gives a upper hand among the competitors. There are various techniques and methods that are utilized to perform this optimization. It is important to analyze the different ranking algorithms too, which are used by different Web Search Engines to rank the web pages while displaying the results to the users. Since it is observed that a user hardly opens the web pages that are in the page 2 or above in the results page, it is very important to understand how this ranking is calculated. This paper reviews different papers that assess the optimization of search engine and describe different types and methods in the process.

Keywords

SERP, Query Dependent (QD), PR (Page Rank), Query Log, Meta Tag, Priority Encoder

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